Source: Interior Design magazine, Designwire February 2003
Ever since his student days, assisting Eero Saarinen at his Michigan studio, Niels Diffrient has treated engineering and user-friendliness as equally important as aesthetics. And he's proven himself adept at applying this philosophy to everything from thermostats to furniture. A sewing machine designed with Italian architect Marco Zanuzo won Diffrient a Compasso d'Oro award as early as 1957. Over the decades that followed, recognition continued to pour in. Consider Diffrient's Freedom chair, which automatically adjusts to the sitter's movements—without extraneous, unattractive knobs. Designed for Humanscale, the chair has won 10 awards since 1999. Just four months ago, the Cooper-Hewitt, National Design Museum, honored Diffrient with a National Design Award.
After all the honors you've received, does the National Design Award change anything for you?
ND:
Well, it makes me feel confident for a while. Creating in the arts and
design is sometimes a lonely exercise because you're out in ambiguous
ether, doing things that can't be measured absolutely, like in math or
science. You're never too sure where leading-edge work will lead you,
whether it will be good or useful. So it helps to get recognized
occasionally.
Do you ever wonder if a design won't do well?
ND:
Constantly. There's always risk and uncertainty in going beyond the
norm, and you think, Gosh, this is done so differently from what
everyone else has been doing that it may not succeed. But if there isn't
risk, there isn't gain.
Were you always interested in the design philosophy of user-friendliness?
ND:
Not directly, although it's almost inherent to designing a product,
because a product implies use. It's not fine art, with no utility. If
you're designing something, you take certain things into consideration,
even if you're not aware of it. For example, it would be ridiculous to
design a pencil that weighs 10 pounds.
What sparked your interest on a conscious level?
ND:
I trace my specific interest in human factors, which is the original
term for ergonomics, to the mid-1950s when I was working for Henry
Dreyfuss. Henry had become interested in human factors during World War
II, when the concept was developed to help people fit into war equipment
like the cockpit of a plane. Henry carried on that idea in his
business, and I picked up on it and studied it with specialists as much
as I could over the years.
It's the chicken-and-egg question. Which comes first for a product, the look or the engineering?
ND:
In the early years of my career, I used to start with the look. Then I
got more deeply involved in ergonomics and began to work in a different
way, trying to understand the needs of an individual performing a
certain action, like sitting down. I focus on the individual functions
of an ergonomic chair, and I invent mechanisms for each. Of course, all
the time I'm doing this, it occurs to me that I have to make some type
of attractive form.
How do you go about exploring and researching?
ND:
Well, you don't leave it to intuition. You rely on advice and data from
experts who have actually used the product. It's a great source of
inspiration to listen to people about how things should work.
Would you ever consider reintroducing or reinventing one of your older designs?
ND:
Yes, one of my earliest commercial furniture designs. It was called the
Jefferson chair, named for a chair in the study of Thomas Jefferson's
home, Monticello. My task chair reclined, and it had support
accessories, like a keyboard platform, that helped you do your work
while reclining. It gathered a lot of publicity when it came out in
1984, but it's out of production now, and I feel that the time is right
for another version. Everybody expends so much energy to sit bolt
upright—all that effort can be reduced and redirected into your work.
Much
of the ergonomics data you've compiled throughout your career was
published in a series called Humanscale. Is there a connection to the
company Humanscale?
ND:
After I'd started working on the Freedom chair for a company then
called Softview Computer Products, I talked to the president, Bob King,
and I discovered that there were actually three sister companies, each
with a different name. I suggested amalgamating them under a single
name. They decided that Humanscale was a good fit, so they bought the
rights to it.
Haven't you also designed a lamp for Humanscale?
ND:
Yes, it's been introduced but has yet to be manufactured. It's expected
to go into production early this year. I think they're calling it the
Diffrient light.