Source:  Contract  magazine, December 2012

Source: Contract magazine, December 2012

It’s what’s inside that counts—especially in the case of the Stedelijk Museum in Amsterdam. When it reopened in September following a four-year renovation, the museum caused a stir with its controversial new identity, defined chiefly by a white-volume annex by Benthel Crouwel Architects. Regardless of opinion on the exterior, the interior presents a different story, told in part by Dutch designer Petra Blaisse of studio Inside Outside.

Commissioned to create a tapestry for the focal wall of the museum’s new entrance hall, Blaisse responded with a 2,150-square-foot wall hanging fabricated by carpet manufacturer Desso. The tapestry pays homage to the past, present, and future of the Stedelijk and the region: Large silhouettes depict native flowers; line drawings replicate archival site plans; a section drawing depicts floor locations; and stitch details allude to the rich weaving history of Dutch culture.

“There is a clear synergy between the context of the building and its interiors,” says Desso CEO Alexander Collot d’Escury. “The tapestry is designed to complement the architecture and its surroundings—and to tell a story about their histories.”