Dwell: Trend Report, Colors of 2020

Posted on Dwell.com, December 19.

This year we saw the shock of Living Coral. The year before, it was a pop of Ultra Violet. For 2020, Pantone’s Color of the Year will be...blue. Classic Blue, to be exact. Represented by the numbers 19-4052 in the company’s standardized color system, Classic Blue represents a turn away from shocking shades in favor of the color equivalent of comfort food.

Pantone’s explanation for its choice: Classic Blue instills calm, confidence, connection, "as well as a desire for a dependable and stable foundation on which to build as we enter a new era," the company said in a statement. Leatrice Eiseman, executive director of the Pantone Color Institute, went on to say, "We are living in a time that requires trust and faith. It is this kind of constancy and confidence expressed by Classic Blue." 

Like clockwork, everyone jumped on this "new neutral" tone whether through expressing opinion or spotlighting projects that don it. If you’ve heard or read any of the commentary, you’ll start to discern a pattern.

Read the rest on Dwell.com.